Croatia Autentica
Boutique journeys through Croatia, reimagined.
Boutique journeys through Croatia, reimagined.
Project Details
Project Details
Services
Web Design
Web Design
Branding
Branding
Creative Strategy
Creative Strategy
Client
Croatia Autentica
Croatia Autentica
Location
Croatia
Croatia
Duration
2 months • 2026
2 months • 2026
Team involved
2 Lead Product Designers
2 Product Designers
3 Software Developers
2 Lead Product Designers
2 Product Designers
3 Software Developers
Info
Croatia Autentica is a boutique luxury travel agency creating fully escorted, tailor-made journeys across Croatia. The project focused on designing a premium digital experience that captures the emotion of travel while clearly communicating the agency's highly personalised approach, transforming the website into both an inspirational showcase and a trusted consultation platform.
Croatia Autentica is a boutique luxury travel agency creating fully escorted, tailor-made journeys across Croatia. The project focused on designing a premium digital experience that captures the emotion of travel while clearly communicating the agency's highly personalised approach, transforming the website into both an inspirational showcase and a trusted consultation platform.
Impact & Context
Impact & Context
The Impact
Croatia Autentica is a boutique, founder-led travel agency specialising in private, fully escorted journeys across Croatia. I designed the website around the traveller's actual progression from inspiration to enquiry, discovery through to a confirmed trip, giving a small agency the credibility of an established premium operator and turning the site into an active part of its sales process instead of a digital brochure.
Croatia Autentica is a boutique, founder-led travel agency specialising in private, fully escorted journeys across Croatia. I designed the website around the traveller's actual progression from inspiration to enquiry, discovery through to a confirmed trip, giving a small agency the credibility of an established premium operator and turning the site into an active part of its sales process instead of a digital brochure.
Highlights
Discovery organised around real trip decisions: Signature tours, destinations, experiences and travel styles structured into distinct paths, letting visitors explore by interest, group type and pace.
Multiple entry points for different confidence levels: Detailed enquiry form, video consultation booking, WhatsApp, phone and email, so a visitor can start a conversation however they're comfortable.
A qualifying enquiry form, not just a contact form: Captures travel dates, trip duration, group size, preferred tour, starting location, activity level and traveller profile before the first consultation.
Credibility built for international trust: Founder storytelling, eight international testimonials, visible service standards, traveller rights and insurance information, and independent verification through the Croatian Association of Travel Agencies (UHPA).
Discovery organised around real trip decisions: Signature tours, destinations, experiences and travel styles structured into distinct paths, letting visitors explore by interest, group type and pace.
Multiple entry points for different confidence levels: Detailed enquiry form, video consultation booking, WhatsApp, phone and email, so a visitor can start a conversation however they're comfortable.
A qualifying enquiry form, not just a contact form: Captures travel dates, trip duration, group size, preferred tour, starting location, activity level and traveller profile before the first consultation.
Credibility built for international trust: Founder storytelling, eight international testimonials, visible service standards, traveller rights and insurance information, and independent verification through the Croatian Association of Travel Agencies (UHPA).
Organizational Context
Product strategy: Centred on giving a small, founder-led agency the credibility of an established premium operator, while capturing enough trip detail before the first consultation to make every conversation count.
Discovery & UX research: Grounded in mapping the real path a high-value, custom-trip customer takes, discovery, enquiry, consultation, proposal, confirmed trip, and designing distinct entry points for different levels of buyer confidence.
Metrics: The site has been live for a short window, so the 60-day figures below are a realistic modeled scenario, not verified analytics. They should be replaced with real numbers, website analytics, CRM, calendar and booking records, as they become available.
Processes: 2 Lead Product Designers, 2 Product Designers and 3 Software Developers, over a 2-month engagement in 2026.
Product strategy: Centred on giving a small, founder-led agency the credibility of an established premium operator, while capturing enough trip detail before the first consultation to make every conversation count.
Discovery & UX research: Grounded in mapping the real path a high-value, custom-trip customer takes, discovery, enquiry, consultation, proposal, confirmed trip, and designing distinct entry points for different levels of buyer confidence.
Metrics: The site has been live for a short window, so the 60-day figures below are a realistic modeled scenario, not verified analytics. They should be replaced with real numbers, website analytics, CRM, calendar and booking records, as they become available.
Processes: 2 Lead Product Designers, 2 Product Designers and 3 Software Developers, over a 2-month engagement in 2026.
Design Challenge
Design Challenge
Croatia Autentica needed to inspire potential customers into planning a high-value, custom, multi-day trip, while giving them enough practical information, credibility and reassurance to actually start that conversation with a small, founder-led agency they'd never heard of. Generic tour packaging wouldn't do it, the challenge was communicating private, personalised, locally guided travel clearly enough to justify the price point, and building an enquiry experience thorough enough to make the first consultation genuinely useful instead of a basic information-gathering call.
Croatia Autentica needed to inspire potential customers into planning a high-value, custom, multi-day trip, while giving them enough practical information, credibility and reassurance to actually start that conversation with a small, founder-led agency they'd never heard of. Generic tour packaging wouldn't do it, the challenge was communicating private, personalised, locally guided travel clearly enough to justify the price point, and building an enquiry experience thorough enough to make the first consultation genuinely useful instead of a basic information-gathering call.
The Result
The Result
I organised signature tours, destinations, experiences and travel styles into distinct discovery paths, and introduced multiple contact options, a detailed enquiry form, video consultation, WhatsApp, phone and email, to meet visitors at different levels of confidence. The enquiry experience captures dates, trip duration, group composition, preferred tour and activity level before the first consultation, so the agency understands customer needs earlier and spends less follow-up time on basic information-gathering. Founder storytelling, international testimonials, visible service standards and traveller-protection information were built throughout to reinforce authenticity and professional credibility for an international audience.
I organised signature tours, destinations, experiences and travel styles into distinct discovery paths, and introduced multiple contact options, a detailed enquiry form, video consultation, WhatsApp, phone and email, to meet visitors at different levels of confidence. The enquiry experience captures dates, trip duration, group composition, preferred tour and activity level before the first consultation, so the agency understands customer needs earlier and spends less follow-up time on basic information-gathering. Founder storytelling, international testimonials, visible service standards and traveller-protection information were built throughout to reinforce authenticity and professional credibility for an international audience.
Success Framework
Success Framework
The website has been live for a short window, so what follows is a realistic modeled scenario for the first 60 days, not verified analytics, pending real website, CRM and booking data. The four numbers worth taking from it, 53 new contacts, 32 qualified enquiries, 13 custom proposals, 5 confirmed customer groups, are credible for a young boutique agency, since a small number of private, multi-day bookings can represent meaningful business value.
The website has been live for a short window, so what follows is a realistic modeled scenario for the first 60 days, not verified analytics, pending real website, CRM and booking data. The four numbers worth taking from it, 53 new contacts, 32 qualified enquiries, 13 custom proposals, 5 confirmed customer groups, are credible for a young boutique agency, since a small number of private, multi-day bookings can represent meaningful business value.
Acquisition
Modeled: 1,280 unique visitors produced 53 new contacts, a 4.1% visitor-to-contact rate.
Qualification
Modeled: 32 qualified enquiries came from 24 enquiry forms, 16 video calls and 13 other contacts.
Consultation to Proposal
Modeled: 21 completed consultations produced 13 custom trip proposals.
Confirmed Bookings
Modeled: 5 confirmed customer groups, a 38% proposal-to-booking rate.
Personal Reflection
Personal Reflection
Croatia Autentica reminded me that luxury isn't defined by visual style alone, it's created through the entire experience. Designing for a founder-led agency meant every interaction had to reinforce trust, exclusivity and personal attention while keeping the planning process effortless, rich storytelling and immersive media had to sit right alongside the practical information, traveller rights, service standards, industry credibility, that actually gets someone to submit a detailed enquiry. Building the enquiry form itself was the part I'm proudest of: it's designed to qualify a traveller, not just collect an email address, so the agency walks into every first consultation already knowing what the trip needs to look like.
Croatia Autentica reminded me that luxury isn't defined by visual style alone, it's created through the entire experience. Designing for a founder-led agency meant every interaction had to reinforce trust, exclusivity and personal attention while keeping the planning process effortless, rich storytelling and immersive media had to sit right alongside the practical information, traveller rights, service standards, industry credibility, that actually gets someone to submit a detailed enquiry. Building the enquiry form itself was the part I'm proudest of: it's designed to qualify a traveller, not just collect an email address, so the agency walks into every first consultation already knowing what the trip needs to look like.
Product Vision & Next Steps
Product Vision &
Next Steps
Because the site has only been live a short time, the real next step is verification, replacing the modeled 60-day scenario with actual website analytics, form records, consultation calendars, CRM data and confirmed bookings, deduplicated across contact channels. Longer-term, the focus shifts to seasonal conversion patterns, booking value, customer acquisition cost, organic search growth and repeat or referral business, the metrics that actually matter once the agency has more than two months of real data to work from.
Because the site has only been live a short time, the real next step is verification, replacing the modeled 60-day scenario with actual website analytics, form records, consultation calendars, CRM data and confirmed bookings, deduplicated across contact channels. Longer-term, the focus shifts to seasonal conversion patterns, booking value, customer acquisition cost, organic search growth and repeat or referral business, the metrics that actually matter once the agency has more than two months of real data to work from.
